Category Archives: Uncategorized

Why Stories?

People buy experiences not products and stories simulate

experience. A good story will evoke emotion in your target

market connecting them to your brand. Storylab uses

story-focused market research to help consumers tell their

stories. Then, our clients use this insight to deliver

the brand story experience their customers seek.

Stories

Leadership Stories

Corporate leaders developed their story to reflect personal and company values towards building a vision of the future

Story Selling

Sales teams learned how to use storytelling techniques to connect meaningfuly with prospects

Envisioning

Real estate developers built a story to guide them from master planning to marketing and selling

Brand Story

Corporations are successfully using their unique stories to differentiate their brand in the market.